Sunday, September 27, 2009

Now you don't see it ...

Amnesty International has released a pretty high-tech public awareness campaign against domestic violence. The poster has an 'eye tracker' making the image change from a seemingly happy couple (if you’re looking directly at it) to an image of violence when you look away. A time delay means that you actually do see the domestic violence image for a split second before the image changes.

2 comments:

punk in writing said...

Wow, that's what I call good advertising.
Great to see this being used for something good, rather than making people go to specsavers... :)

Andrew Kerr said...

I like the positive way advertising can be used.So often we are sicken by ads messages.But here that is the whole idea.
Have had friends in this situation and know the eye missing, fist hitting situation.