Tuesday, May 05, 2009

A Guest Blog

Still don't get the appeal of Twitter? Then read this featurette by copywriter Angela Montague (or @angpang for you Twitterati). It's one of the best explanations I've ever read.

This Twitter Thing

I signed up to this Twitter thing a few months ago with an ‘oh all right then’ attitude, expecting to come away with a ‘who cares?’ conclusion. A few months later I’m dipping in the Twitter stream daily. So here it is, my love letter to Twitter. The things I wish I’d known when I started and my take on what it’s all about.

With its 140 character limit, Twitter’s a hostile environment to the boring, dominating or waffling. As it’s on the internet, it attracts the tech savvy. As a public space (anyone can read your updates) it also asks you to be a bit brave. So to be on Twitter you’re already my kind of person. But what do people on Twitter do?

Talk. Imagine a dinner party where a few mouse clicks changes the seating plan to put you in the middle of things; your definition of ‘things’. Antarctic researcher, fashion designer, photographer (currently in Afghanistan) and ordinary soul who shares your humour, there’s your table for tonight. And you can change it at any time, click, click. Eavesdropping, chatting across continents, making an exit to *put the spuds on*, and absolutely no need to brush your hair.
And yes, with Twitter’s list of trending topics, you actually do know there’s an earthquake, plane crash or a new baby for Jamie Oliver, long before it’s reported on the networks. What’s more, you can locate and read the tweets coming from the centre of breaking stories. It’s supreme rubber-necking.

So are you interested? Then go sign up.

This blog is not about the mechanics, though. If you want to know them, put some pertinent phrases into Google. I’m cutting to Twitter’s oohs and ahhs.

But one quick tip. Move away from the Twitter website to applications like Tweetdeck or Tweetie as early as you can. Why struggle with a Walkman when someone’s invented the iPod?

Following some Twitterati

I’ll tell you what I did. We all start with the celebs, so go ahead. A good place to make sure you’re following the real ones and not the fakes is www.valebrity.com. But amazingly, celebs can be dull and not interested in you at all. Shocking, I know.

We also start with people we know in real life. Like any party, it’s nice to turn-up with your gang. For many,Twitter replaces text messaging and adds a new fission to office banter, with a whole new way to delegate. I frequently send a tweet to @ashog (who works five foot away from me) to put on the kettle on. Once you’re following around 50 Twitterers, you’ll understand why I find Facebook a ghost town.

But how do you find and follow normal yet wonderful people you’ve never met? A quick search will show you who’s tweeting right now on your current obsessions. Coco Chanel, Arthur Rackham, Mad Men. It’s like shaking a snow globe and up they float. Pick a few (not just the pretties), look at their Twitter pages and read a few tweets they’ve done. If they tickle your fancy, click follow.

But don’t just stick with your kind of nerd. Cast the net wide. Take a gamble. And look at Trending Topics too to see who’s talking about the latest thing. Within a few days of following someone, you’ll know if they’re for keeps. If they are, plunder their list of people they follow for more goodies. If they’re not for you, un-follow and shake the snow globe again.
And don’t forget to throw in some quality news feeds too, with my pick being @bbcnews.
You’ll also want to follow The Names. Brands, governments, charities, football clubs, festivals, museums… Twitter’s full of organisations attempting to hang with the cool kids. As a copywriter it’s fascinating to watch them sign-up and set out their stalls, with sites like www.mytweet16.com letting you snoop on anyone’s fledgling tweets. And they can really get it wrong.

Have you ever been in a day of meetings and broken for lunch to find someone still doing meeting talk? Corporate language, only one topic (them), only one opinion (theirs). That’s corporate Twitter at its worst.

People follow Names to hear their latest, of course, but they also want to see personality and charm. They want to venture off topic because that’s fun. They want to see a Name ask questions and listen to answers. To loosen the tie. No on wants a 140 character brochure.

Movers and Shakers

The next Twitter challenge is finding the movers and shakers (not slebs) who link to the best of the web as it breaks, and are often at the heart of fascinating, fearless debates that then make the headlines. How? Explore a trending topic that excites you, and you find a lot of tweets coming from one source. Hmm.

Your Followers

To plump-up your follower list, you have to follow and tweet yourself. Shake your Twitter booty. Follow back with a generous spirit,; block the spam and anyone you find offensive.
And if someone does not follow you back right away, relax. They may need you to strike up a few conversations (do an @ reply to their tweet) before they notice your wonderfulness. They may simply not want to follow you: that is allowed.

Once you’ve got around 100 good followers, you’ve got a ‘hive mind’ to ask stuff. Any kind of stuff, and you’ll be amazed at what comes back.

Twitter for the Copywriter

But for the copywriter Twitter has extra appeal. Making your point within seconds is what copywriting has always been about, so for me Twitter’s a trip to the writing gym.
I follow a lot of professional writers, and people who simply write well, and love to see what they do with so little space. And I love the instant feedback. When you watch a tweet skim (being re-tweeted over and over) it sharpens your instincts for what excites. And when a tweet sinks without a trace, you also take note of what bores.

The fly in the ointment?

Not everyone’s a darling, or course. There are people you won’t find exciting on Twitter, oh yes, but you know what, you just don’t follow them. And rude people? Try blocking.

And like anywhere else, there is spam. People trying to gate crash the party wearing a sandwich board. Did they think we wouldn’t notice? But avoiding them is so much easier than in real life.

Once you’ve been baptised in the Twitter stream, you feel a need to write a blog on how great Twitter is. I must get round to doing that. And after that? Well I’m now hunting down Twitter’s cabinet of curiosities; pages and applications that are blowing me away with their creativitiy. But that’s a whole other blog. I’ll let you know.

You can find me on Twitter @Angpang.

Angela Montague is freelance copywriter. This feature first appeared on Sarah Lamballe's Copywriter Blog.

8 comments:

Laura Anderson said...

An excellent post indeed, thanks for sharing it here!

Winifred said...

Well it's a good post but sorry I still can't be arsed to Twitter!

punk in writing said...

I agree. Twitter is so much fun. :D

Aniya said...

Great stuff, a light-hearted way of seeing Twitter, and all so very true!

Stevyn Colgan said...

Good stuff eh?

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