It's curious how trends come and go in advertising. On TV there's a positive menagerie of CGI meerkats, pandas, squirrels and frogs advertising everything from lawn treatments to crisps. Even Mr Muscle has turned from a speccy wimp into a pixelated muscle guy who rescues badly-dubbed archetype housewives from the horrors of a blocked sink. But CGI is hugely expensive and in this time of credit crunchiness, will we see a scaling back of budgets? Does that explain the giant heads?
I wonder what's next?