As my regular (and indeed constipated) readers will know, I am something of a champion for plain English. This doesn't mean that I hate big words or flowery prose or acronyms. It means that I firmly believe that the ultimate courtesy is to write in a style that suits your readers. When you think about it, the main purpose of writing is to communicate the thoughts of one person to the brain of another when face-to-face contact is not possible. If that communication is written in a style or form that the predicted reader won't understand, then the communication has failed. So when I see sentences like 'A multi-agency project catering for holistic diversionary provision to young people for positive action linked to the community safety strategy and the pupil referral unit' (Luton Council), or 'Aligning the drivers, values and principles with the objectives is the key to unlocking the strategy. When they are fully aligned, they will illuminate the actions that need to be taken in the region' (South West of England Regional Development Agency), I get quite annoyed. There are many people who would not understand these terms. And there are people with reading difficulties, or for whom English is a second or even third language, who wouldn't have a clue what they mean. The rule of thumb is that if an average person won't understand what you've written after one reading, it's not plain English.
I guess the best way to look at it is that if you're a microbiologist writing for other microbiologists, it's perfect acceptable to use complex language and scientific terms. There's a shared lexicon. But if you don't know who you're writing for, or you're writing for a large cross-section of the public, keep it plain. The main advantages of plain English are:- it is faster to read; and
- you get your message across more often, more easily and in a friendlier way.
Plain English isn’t Janet and John writing; you don’t have to over-simplify words. It doesn't change the meaning of your message - It just makes it easy to understand. Banks, insurance companies and solicitors now produce plain English documents without losing meaning. Even the South African constitution was written in plain English. It promotes good grammar, but doesn’t insist on perfect grammar. In fact, some of the older supposed ‘rules of grammar’ are complete nonsense. It doesn’t ban new words or long words. And it is not an amateur version of English. In many ways, it is harder to write in plain English than in Gobbledegook. It’s not quite as easy as it looks.
So there you go. Anyway, the reason I mention this is because Plain English Campaign - the bane of those who would write in gobbledegook - is 30 years old this year and, to mark the occasion, it is launching a global shredding campaign to rid the world of officious forms, ridiculous business jargon and idiotic acronyms. I've done my small part by designing the mascot for the campaign, Ted the Shred. The drawing you see here was the finished design (I've also included an earlier version in red). He's now been simplified for animation purposes and you can see him in action at the brand new Global Shred website. There are wallpapers to download and, as the year goes on, the website will expand.Want to more about plain English? Email me or Plain English Campaign. Glad to help.






Now, you younger readers may only know Clare as the original Kochanski in Red Dwarf or as the stroppy feminist rock star Niamh Connolly in Father Ted. But to my generation, she was a pop star. And, to my utter delight (because I always had a crush on her), Ms Grogan appears to have completely avoided the ravages of time. Despite happily telling everyone that she's 47 years old and that we'd made 'an old bird very happy', she looked insanely young and fresh and was bursting with energy. She still dances in that slightly bonkers way she always did and her voice still sounds like she's six years old but she was great! If I still can act like that when I'm 47 ... oh. Bugger. They played all of their hits (surprisingly many) but the high spot was a spirited cover of the Ting Tings' That's not my name. 


Next up was Bucks Fizz. A threesome these days rather than the full quartet that won Eurovision, they came out on stage in a riot of colour. Mike Nolan wore a Tango orange suit that I reckon astronauts on the International Space Station could have seen. Meanwhile, Cheryl Baker and Jay Aston (back together after 25 years) both bravely wore a kind of weird burlesque basque affair supplemented with coloured ostrich feathers and short furry skirts. Apparently, it was a visual pun on their band name with the ladies as the bubbly champagne and Nolan as the flat OJ. Poor old Baker's chest was overspilling the tight corset most of the time and she added some extra hand movements to the dance routines as she kept spooning herself back into her costume. They were ... okay. I was never a fan and Nolan's voice - never terribly strong - lost its way on many of the tougher notes and the dance routines were interestingly uncoordinated. But it was great fun and they were very entertaining. Again, I was surprised at just how many hits they'd had as I knew every song. They ended with Making your mind up and the inevitable whipping off of furry skirts. 'And if you want to see some ... more!'
All of which led us to tonight's headline act - Howard Jones. The reason Mr J got top billing, I suspect, is because Wycombe is his home town. It's where he grew up and, between songs, he shared stories about his childhood and teen years in the area. He became quite emotional when he pointed to West Wycombe Hill and explained that he'd both written the lyrics to New Song - his breakthrough hit - and met his wife there. His set was amazing and made more so by the almost supernatural bass expertise of Nick Beggs - late of Kajagoogoo - whose long blonde hair and camouflaged kilt added some strange glamour to proceedings.
As the evening came to a close we were treated to an excellent fireworks display and then, in tribute to the passing of the King of Pop yesterday, a Michael Jackson impersonator came on stage and blamed it pretty convincingly on the boogie. Having heard nothing but Jacko music for two days we decided to leave, thus clearing the car park nicely before the midnight stampede.


Wonderful Disney-inspired photography project from Dina Goldstein. See the other pics 
